No one subscribes to the mantra “Sex sells” quite like Abercrombie & Fitch. Only in America would you have an American pastoral design aesthetic marketed with pornography. But is it really porn?

Yes it is selling sex, but the ultimate products are clothing not orgasms. And there is some redeeming artistic and production value, check out the Game of Throne guys lined up in the desert. Maybe a bad example. Okay okay I went too far, a bow over a dick does not fine art make. But the question remains, what are we looking at?

All photos A&F quarterly via Vfiles

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