Neon Mamacita

The Sporting Life

June 1, 2012 by annie

The Brooklyn Nets haven’t even had their first tip off and are already causing quite a stir in the world of street fashion. All of a sudden, hipster girls more accustomed to oversized glasses and mom jeans, are sporting black hats emblazened with the Nets’ shield. The logo was designed by Jay Z and while it might be officially supporting a basketball team, the real brand behind the merchandise is Brooklyn. It’s the perfect symbol for the borough, combining sports, fashion, and hip hop into a cute commodity that’s sure to be on every Brooklynite’s head this summer.

In this Neon Mamacita post, we examine how athletic style influenced hip hop style and in turn, street style. Shot in and around McCarren park, we look at football, basketball, and skateboarding. These are three traditional male sports that are nonetheless appropriated by girls to add a bit of edge to their style.

Styled by Saadia Hammond and Annie Shepard
Photographed by Nick Shepard
Clothes by Topshop, Isabel Marant, Raquel Allegra, Forever 21, All Saints, and vintage selections

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Posted in Neon Mamacita Originals |


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